Monday, March 19, 2012

Now, my first task is to choose one of these following brands to design four different suitable accessories:

1. Apple (Technology)

2. Lego (Toy manufacter)

3. M-A-C (Beauty)

4. Ikea (Homewear) 

5. Virgin (Lifestyle brand)

I will also have to create design/ concept boards for the four accessories. I must create a visual repesentation of the product as well as considering the product packing.

The design and promotion must respond to the following issues: brand values, sustainability, style, function. 

Last but not least I will need to consider the marketing aspect  of a new product launch ( e.g. 4 P's Product, Price , Place and Promotion) and produce a range of promotional material. 
I must identify a new market for my accessory lines.

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