About Lego ( Toy manufacter )

Also information from Mintel:

Lego teams for kids' clothing line

Source: Brandweek 12-02-2007

 

Lego is branching out into the apparel segment under a new relationship with clothing company Soul Industry.

• The companies are creating a line of upscale kid’s clothes that boast a mix and match tagging system called Brick & Click.
• Two main boys’ lines, one targeting ages 3 to 5 and another targeting ages 6 to 9, will sell in high-end department stores and boutiques beginning late summer.
• A limited line for adults featuring T-shirts, beanies, belts, and track jackets will sell at trendy boutiques.

Lego launches for girls

Source: Guardian 02-03-2012

 

UK 02-03-2012

 

Toymaker Lego has been thinking pink for the first time - and new product ranges have helped the plastic brick firm improve profits and sales as it launched its first successful product for young girls since its inception in 1934.

Drew Brazer, Lego's director for the UK and Ireland, said the company had tried on previous occasions to come up with something specifically aimed at girls, but nothing had worked. Now, alongside the usual policemen, helicopters and dustbin lorries is "Stephanie's cool convertible" - a purple car with pink accessories - and the "Butterfly Beauty Shop", complete with lipsticks.

Lego Friends, aimed at six to 12-year-olds and launched on Boxing Day, is centred around five characters: Olivia, Emma, Stephanie, Mia and Andrea.

Lego's figures for 2011 show global sales rising by 17% to nearly £2.2bn while operating profit rose from £573m to £660m.

Lego jewellery

Source: The Sun 02-07-2010

 

Lego is introducing its first line of adult jewellery. £50 silver rings will be adorned with the iconic building bricks.

Company Profile :

Head Office	LEGO Center Billund DK-7190
Website	http://www.lego.com
Phone	+45-79-50-60-70
Fax	+45-75-35-33-60
Sector	Toys and Games Retailing
Country	Denmark
Related Companies	LEGOLAND Windsor Park Ltd
Key Personnel	Kjeld Kirk Kristiansen (Chief Executive Officer) Peter Kjelstrup (Director of Communications) Poul Plougmann (EVP and COO)