Thursday, March 29, 2012
Wednesday, March 28, 2012
Layout of my final boards
The logo I placed in the right corner on the board, exactly like the Lego company does with there promotional material.
Promotional material from Liverpool
This is some promotion I got from the Lego shop after asking them about Lego as a company and confirming the research I had found about Lego.
The staff was very helpful and friendly.
They took the time answering a few questions and giving me some promotional material.
This Lego store is located in Liverpool.
A day in the Life:
Now I will be talking about the products I have designed and why these products are perfect for any type of women.
Well firstly are you a women that loves fashion and always wants limited and rare designer item?
Would you also pay the amount for amazing and one of a kind products?
If the answers to that are YES then you are reading the correct page at the correct time.
I have designed four items for LEGO, these items are:
1. Pants
2. Shoes
3. Lady Bow
4. Belt
All of these items would be limited edition and not in store for very long.
Why?
Firstly we will have to see how the product sells and which product is the most popular. Also we want limited items because they are beautiful key items for an outfit that and these accessories are one of a kind products.
The items:
All the items I have designed express the same thing. They are all one of a kind. The women that would wear these items always looks for the best and the rarest.
It could be a famous person or someone who loves fashion.
This kind of women searches all over for the perfect items to make her outfit special.
She also wants to make sure that hardly anyone has these items before.
That is why my four accessories are perfect. They are different and not comparable to anything else on the market.
Well firstly are you a women that loves fashion and always wants limited and rare designer item?
Would you also pay the amount for amazing and one of a kind products?
If the answers to that are YES then you are reading the correct page at the correct time.
I have designed four items for LEGO, these items are:
1. Pants
2. Shoes
3. Lady Bow
4. Belt
All of these items would be limited edition and not in store for very long.
Why?
Firstly we will have to see how the product sells and which product is the most popular. Also we want limited items because they are beautiful key items for an outfit that and these accessories are one of a kind products.
The items:
All the items I have designed express the same thing. They are all one of a kind. The women that would wear these items always looks for the best and the rarest.
It could be a famous person or someone who loves fashion.
This kind of women searches all over for the perfect items to make her outfit special.
She also wants to make sure that hardly anyone has these items before.
That is why my four accessories are perfect. They are different and not comparable to anything else on the market.
Competitors of Lego( info from Hoovers)
Top LEGO A/S Competitors
| Companies | Location |
| Apple Inc. | Cupertino, CA |
| Discovery Toys, LLC | Livermore, CA |
| The Walt Disney Company | Burbank, CA |
Target customer and How Lego became so big
This is a great video from Jake McKee (formally LEGO’s Global Community Relations Specialist) discussing how LEGO found, supported and incubated their biggest fans from around the world to help pull the company out of a pretty dark time to be back on top of the world, lead in part, by a strong social media strategy.
A word of warning, this is a 30 minute video, from a conference late last year (so skip the first 30 secs) and is not exactly their strategy, but more a case study of success, however, it’s well worth the time, and probably something you won’t have time to watch at your desk today so just make sure you remember to watch it later!
Jake McKee makes three really strong, but incredibly simple (how often do we see simplicity works socially?!) points.
1. Look beyond your target customers
2. Support existing fans
3. Find what works and replicate
1. Look beyond your target customers
Your target market isn’t always your biggest group of talkers. For years, LEGO was focused on kids — that is, until they realized adults had created their own community of enthusiasts. When LEGO started connecting these talkers, not only did they increase their word of mouth, they immediately helped their bottom line. Whereas kids were spending $20 a year on LEGOs, these adults were spending around $1,000.
2. Support existing fans
Without LEGO’s knowledge, adult fans had already created an online LEGO community and marketplace. LEGO approached this group by offering support and resources in the form of an ambassador program. By offering to support what these fans were already doing so well -instead of demanding ownership and control -LEGO was welcomed into the community.
3. Find what works and replicate
The enthusiasm of the adult fans helped teach LEGO how to gain more participation from their other fans- including kids. Jake says that when you find something that works with one fan group, try applying it to other groups of talkers. Because the fundamentals of great communities are the same, strategies behind one fan community can often generate similar success for another community.
A word of warning, this is a 30 minute video, from a conference late last year (so skip the first 30 secs) and is not exactly their strategy, but more a case study of success, however, it’s well worth the time, and probably something you won’t have time to watch at your desk today so just make sure you remember to watch it later!
Jake McKee makes three really strong, but incredibly simple (how often do we see simplicity works socially?!) points.
1. Look beyond your target customers
2. Support existing fans
3. Find what works and replicate
1. Look beyond your target customers
Your target market isn’t always your biggest group of talkers. For years, LEGO was focused on kids — that is, until they realized adults had created their own community of enthusiasts. When LEGO started connecting these talkers, not only did they increase their word of mouth, they immediately helped their bottom line. Whereas kids were spending $20 a year on LEGOs, these adults were spending around $1,000.
2. Support existing fans
Without LEGO’s knowledge, adult fans had already created an online LEGO community and marketplace. LEGO approached this group by offering support and resources in the form of an ambassador program. By offering to support what these fans were already doing so well -instead of demanding ownership and control -LEGO was welcomed into the community.
3. Find what works and replicate
The enthusiasm of the adult fans helped teach LEGO how to gain more participation from their other fans- including kids. Jake says that when you find something that works with one fan group, try applying it to other groups of talkers. Because the fundamentals of great communities are the same, strategies behind one fan community can often generate similar success for another community.
Tuesday, March 27, 2012
My designed Lego ring
Here you can see my journey making the Lego ring.
The inside is a gold material and the outside has the lego print.
The stones on the top is a mixture of gold plastic and black stone.
My final shoe
Monday, March 26, 2012
Making the shoe more high end Fashion
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